Non-human personas and totems

Should industries create non-human personas for their collective resources, and be guided by the traditional wisdom of totemism, to deepen the relationships between humans and the world?

Damien Lutz
UX Collective
Published in
10 min readApr 14, 2023

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Circles of nature and animals floating above a designer’s work desk.

Over the last few years, experimentation with aligning modern design with sustainability, regeneration…

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